Overview

Burns provides life-cycle legal services for the innovative companies that are transforming B2B and B2C engagement and communications. Whether through print and digital publishing, trade shows and events, or fully integrated business media services, our clients are helping buyers and sellers connect in diverse and creative ways.

Because we’ve spent decades in this space both as lawyers and principals, our counsel is firmly grounded in business realities. We understand the importance of fast reaction time in a build-and-sell market, and how to position a business media company for growth or acquisition. Moreover, we have deep experience with the complex legal issues surrounding client relationship systems, lead-generation and tracking, social media channel platforms and other sophisticated client engagement, conversion and retention technologies.  Our commitment to the business media domain has prompted numerous industry trade organizations and private equity firms to rely on our advice.

We are particularly experienced in handling the joint ventures, alliances and other sophisticated business partner relationships that often drive business media success. Using our long-time knowledge of industry players and norms, we can help you find synergies and gain the advantage in contract negotiations. We’ve handled critical transactions for start-ups, fast-growth companies and some of the world’s largest integrated business media concerns.

From launch to exit strategy, we offer all the legal services you need to build value for your business media company. Our lawyers can help you navigate entity formation and financing, intellectual property protection and licensing, employment and real estate agreements, vendor and supplier contracts, tax issues, and mergers, acquisitions and dispositions. We frequently serve as outside general counsel for our clients, providing valuable insights on day-to-day issues as well as long-term planning and strategy.

Experience
  • Advised Questex from its formation, through its growth into one of the world's leading integrated business marketing companies, to its sale to Shamrock Capital Advisors.
  • Represented 5Net4 Media in the licensing of its Abilities Expo event to Caneast, creating a low-risk entry point to the Canadian market.
  • Guided Five Star Alliance in its database licensing transaction with Greatest Hotels Group.
  • Helped the Society for Information Display trade association organize a China branch to serve its substantial Asian membership.
  • Met a challenging timetable to help a financial services business information provider quickly acquire a company in its sector out of bankruptcy, creating a significant increase in the acquiring company’s value.
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